Why not accept that musical instrument manufacturing is gone from America except at the highest price points? Why do we think that we should compete with China? After all, the Chinese know how to make things cheaper than we ever will, right? Why not just embrace the era of disposability in musical instruments as we seem to have done in electronics?
We asked ourselves these questions. And we worked not to find a simple answer, but to build it.
We don’t think American manufacturing ever failed. We simply stopped doing what we know how to do. Make quality products at scale, and at low costs. Utilize highly talented manufacturing expertise, smart technologies, and smart supply chains.
It is a lot of work to return to form, but we are up for it. We believe in the beauty of manufacturing, of industry. This is not just history in America, it is the future. This is why we are here. Making an investment in technology and skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.